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Blue Eyed Web has expanded
its small business services beyond web
site creation and updating and web site
hosting services to include a broader
range of services to help you get the
most from your web site, and save you
time and frustration trying to manage
it all yourself. Blue Eyed Web can now
also provide you with website management
and marketing services to improve your
exposure and help other businesses or
consumers find you on the internet.
We employ a range of tactics
to help promote your site, including
Search Engine Optimization (making your
site appear more useful to the search
engines, helps your natural listings)
and Paid Advertising, either with Pay-Per-Click
ads (like Google AdWords) or Paid Advertising
in related directories, e-zines and other
web sites. With an active internet advertising
campaign, you are ready for any type
of promotion. Have a "hot" or
time-sensitive offer? We can have your
promotions online in less than 24hrs
to target your audience. Have a short
run seasonal-type offer, or any other
special you want to promote? We can have
it showing within a day and then immediately
discontinue it when the offer is sold
out or over, without any long term ad
contracts. Need year 'round customers?
No problem either, we'll search and find
the best methods and locations to promote
your products or services to your target
audience. There are even ways to promote
your products or services where you do
not pay anything for your ads until you
see results from them (affiliate programs).
If you have a local or regional product
or service it is now possible to geographically
target your advertising so you are not
wasting money advertising to someone
in New York or California when your service
is only offered in Texas, or only in
designated areas like Dallas, Austin
or Waco. We now also have the ability
to send press releases out whenever you
have news about your company you wish
to promote. This will help generate interest
in your site and provide additional links
to it.
We can also provide you
with complete statistical information
on your site visitors, where they come
from, how they found you, where they
went on your site, how long they were
on your site, and any other information
you might want to know. As part of our
initial setup, we will track the current
traffic to your site to establish a baseline.
From that information we can set realistic
goals for how much traffic we can bring
to your site within a given time (the
initial goal is usually for a longer
time period (3 to 4 month time frame
while the site is becoming improved,
with monthly goals set later).
We also provide ongoing
monthly maintenance or continuous improvement
agreements to keep your site current
and in top shape. With our maintenance
agreements, we monitor your site 24/7
to make sure all is working correctly,
and if there is a long term problem with
your host, establish a mirror backup
site to have you up and running again
within a day. We will also make minor
corrections to your site as needed and
verify all links and areas are working
as they should be. With a continuous
improvement agreement, your site will
be updated with current information regularly
(minimum once a month) so the search
engines always find fresh content, minor
updates and page information corrections
made on demand, the addition of up to
one new page every 2 months, the general
look and style updated (if you want)
every 2 years at no extra charge, and
new features as needed to gradually improve
your site.
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